There are many things that can represent or resemble people. Those things and people come in a wide variety. For me, I feel as if Maybelline Colossal Volum' Express Mascara can resemble me very well. I absolutely love wearing this product and it's the only kind of mascara that I will wear. If I had to wear only one type of cosmetic for life, it would definitely be this mascara. The ads for the Colossal Mascara did and still do persuade me. The girls who represent the mascara on television and magazine ads have very thick and very black eyelashes. That's exactly what I, along with many other women, want for their eyelashes.
T.L. Williams was a chemist from the early 1900's. In his early 20's, Williams created the modern mascara for his sister Maybel. After a few times of experimenting with things in his laboratory, Williams had finally discovered that coal dust mixed with Vaseline Petroleum jelly made mascara. After adapting this idea in his lab, he sold the product locally. Soon after his master piece was created, his mascara became a local hit but the awkward name, Lash-Brow-Ine, held back Williams great success on selling the product. Therefore, he decided to rename his product to "Maybelline". "Maybelline" was a combination of his sister's name and Vaseline. A few years later in 1917, his company produced Maybelline Cake Mascara "the 1st modern eye cosmetic for everyday use". Approximately 60 years later in 1967, Williams sold the company to Plough.
Looking to enhance its plain ad practical cosmetic line with generous helpings of glamour and glitz, Maybelline Inc is spending lavishly to refashion its advertising and marketing plans. And in an interesting twist, the agency responsible for remaking maybelline's image is the one that created the campaigns for Maybelline's archival, Cover Girl. "Maybe she's born with it. Maybe its Maybelline" is the newest ad theme from the Lintas New York agency that represents the lipsticks, mascara, and other products made from Maybelline. The previous exciting slogan was "Fine makeup, Sensibly priced" just wasn't that catchy of a slogan for such a great product. Maybelline's ad spending will raise more than $50 million from now through next year. Additionally, tens of millions of dollars are being spent on redesigning products to match the ad's more contemporary appearance.
The mascara ad applies to me and most women. Mascara ads can also apply to some men who chose to wear mascara for whatever reason they choose to do so. However, the ads are more directed towards women. Women who wear mascara wear it on a daily biases to either look decent to go to work or to get real dressed up to go out on a date with the new boy she met. During the past couple of decades, the traditional concept of masculinity has been challenged by the pervasive spread of metro sexual attitudes and practices through Western Cultures. Using social semiotic theory and the methodologies based on functional grammars, the analysis reveals that advertisement's producers are treading a fine line in their verbal and visual discursive choices, trying to create a dialectic that encourages me to be consumers of feminine style products while also allowing them to maintain the qualities that have traditionally been gendered as masculine.
Ancient Egyptians play a large part of the amazing history of mascara. Egyptians used bone and ivory as mascara applicators, blended coal and crocodile dung, water and honey to create their mascara. They lined their eyes with coal and used mascara to deepen their lashes. In that time era, eyes were believed to be the windows of the soul and they concealed them to ward off any evil spirits and bad energy. Both men and women wore the mascara to protect themselves. Ancient drawings of Cleopatra suggested that mascara and body paintings were widely used for protection, war, and death practices. The Victorian Era was when the practice of deepening and richening the lashes for looks came into effect. Victorian women were very formal and elaborate. They spent hours to dress and beautify themselves.
Maybelline projects a colorful, fun, hip, intelligent, and charming persona. The brand is designed for "Every Woman, Every Day", meaning it is meant for all ages, races, and walks of life. It's New York Attitude denotes the confidence, current, and fashion-focused criteria that women need to live in the real world.
T.L. Williams was a chemist from the early 1900's. In his early 20's, Williams created the modern mascara for his sister Maybel. After a few times of experimenting with things in his laboratory, Williams had finally discovered that coal dust mixed with Vaseline Petroleum jelly made mascara. After adapting this idea in his lab, he sold the product locally. Soon after his master piece was created, his mascara became a local hit but the awkward name, Lash-Brow-Ine, held back Williams great success on selling the product. Therefore, he decided to rename his product to "Maybelline". "Maybelline" was a combination of his sister's name and Vaseline. A few years later in 1917, his company produced Maybelline Cake Mascara "the 1st modern eye cosmetic for everyday use". Approximately 60 years later in 1967, Williams sold the company to Plough.
Looking to enhance its plain ad practical cosmetic line with generous helpings of glamour and glitz, Maybelline Inc is spending lavishly to refashion its advertising and marketing plans. And in an interesting twist, the agency responsible for remaking maybelline's image is the one that created the campaigns for Maybelline's archival, Cover Girl. "Maybe she's born with it. Maybe its Maybelline" is the newest ad theme from the Lintas New York agency that represents the lipsticks, mascara, and other products made from Maybelline. The previous exciting slogan was "Fine makeup, Sensibly priced" just wasn't that catchy of a slogan for such a great product. Maybelline's ad spending will raise more than $50 million from now through next year. Additionally, tens of millions of dollars are being spent on redesigning products to match the ad's more contemporary appearance.
The mascara ad applies to me and most women. Mascara ads can also apply to some men who chose to wear mascara for whatever reason they choose to do so. However, the ads are more directed towards women. Women who wear mascara wear it on a daily biases to either look decent to go to work or to get real dressed up to go out on a date with the new boy she met. During the past couple of decades, the traditional concept of masculinity has been challenged by the pervasive spread of metro sexual attitudes and practices through Western Cultures. Using social semiotic theory and the methodologies based on functional grammars, the analysis reveals that advertisement's producers are treading a fine line in their verbal and visual discursive choices, trying to create a dialectic that encourages me to be consumers of feminine style products while also allowing them to maintain the qualities that have traditionally been gendered as masculine.
Ancient Egyptians play a large part of the amazing history of mascara. Egyptians used bone and ivory as mascara applicators, blended coal and crocodile dung, water and honey to create their mascara. They lined their eyes with coal and used mascara to deepen their lashes. In that time era, eyes were believed to be the windows of the soul and they concealed them to ward off any evil spirits and bad energy. Both men and women wore the mascara to protect themselves. Ancient drawings of Cleopatra suggested that mascara and body paintings were widely used for protection, war, and death practices. The Victorian Era was when the practice of deepening and richening the lashes for looks came into effect. Victorian women were very formal and elaborate. They spent hours to dress and beautify themselves.
Maybelline projects a colorful, fun, hip, intelligent, and charming persona. The brand is designed for "Every Woman, Every Day", meaning it is meant for all ages, races, and walks of life. It's New York Attitude denotes the confidence, current, and fashion-focused criteria that women need to live in the real world.
::discreet cough:: I thought I should mention that it's actually "kohl" which was used as a cosmetic in ancient Egypt. Coal was an ingredient, but the words are nevertheless not interchangeable.
ReplyDeleteInteresting that metrosexual trends have found their way into makeup commercials--could you point me towards one, perhaps? You must forgive my lack of hipness; we ninjas watch very little TV.